Hi, I’m Brant Cebulla. I live and work in San Francisco, CA. Here’s my scoop:

• I founded Scalero, a lifecycle marketing consultancy, in 2019. We have great clients including Notion, Figma, Resy, Peerspace, The Farmer’s Dog and more.
• I worked at Vivino from 2014-2019, the world’s largest wine app and marketplace.
• I only attend schools with bear mascots. I have an MBA from the Haas School of Business at the University of California, Berkeley. I have a BA in Environmental Studies from the University of Montana.

Blogs

I worked at Vivino and had access to great data: billions of wine ratings and reviews. I wrote a few blogs around 2018-2019, talking through some of this data and its potential. Since then, Vivino has expanded how it shares these kinds of insights with the wine industry.

The markup on wine from country to country

Vivino’s wine scan data: The usefulness of where and what

Five-star rating systems: Do they work?

I scraped the CrossFit open around 2013-2014, and published a number of blogs. I got a fair amount of traffic from Reddit when I first published these, and a lot of Google SEO traffic. Since then, many other sites and tools have published data around these CrossFit workouts, so they have lost a bit of relevance in the last 10 years.

What’s a good Fran (CrossFit) time?

Being tall negatively affects ability to max back squat

How fast do CrossFitters run the 400m sprint?

What’s a good Grace (CrossFit) time?

How do I improve my Helen (CrossFit) time?

What’s a good Helen (CrossFit) time?

How much do CrossFitters clean and jerk?

Gathering CrossFit data: the methodology

Find me online