Cebul.la
About
Hi, I’m Brant Cebulla. I live and work in the San Francisco Bay Area.
I founded Scalero, a lifecycle marketing consultancy, in 2019. We’ve worked with Notion, Figma, Resy, Peerspace, The Farmer’s Dog, and others.
Before that, I spent five years at Vivino, the world’s largest wine app and marketplace.
I only attend schools with bear mascots: BA in Environmental Studies from the University of Montana and an MBA from UC Berkeley’s Haas School of Business.
Writing
Wine & data
A few pieces from around 2018–2019, when I had access to billions of Vivino ratings and reviews.
CrossFit & performance
I scraped athlete profiles from the CrossFit Games website to explore what the numbers could tell us about strength, speed, and workout performance in CrossFit. These articles look at what makes a good benchmark time, how body size affects results, and how athletes compare.
- What’s a good Fran (CrossFit) time?
- Being tall negatively affects ability to max back squat
- How fast do CrossFitters run the 400m sprint?
- What’s a good Grace (CrossFit) time?
- How do I improve my Helen (CrossFit) time?
- What’s a good Helen (CrossFit) time?
- How much do CrossFitters clean and jerk?
- Gathering CrossFit data: the methodology
Projects
- KenPunt
College football ratings for 1A, 1AA, and Division II, from 2001 on.
- Sports Medicine - Open article
A paper on normative values for self-reported CrossFit benchmark workout scores.
- Ballpark Vote
A 2014 vote on proposed homes for the Oakland Athletics. The site is no longer active.
